[AD] – Get your fashion, food and lifestyle fix at Cathay Cineleisure Orchard!

Think Singapore’s a boring place? There’s lots going on at Cathay Cineleisure Orchard in the next 3 months – check it out!


11 & 12 MAY , 8 & 9 JUNE
Rock out with local bands – it’s a free concert!

Fashion takes centre stage at B1, where fashion tenants will be putting their best apparels forward and invited bloggers and a
few lucky shoppers will get to suit up and strike a pose!

16, 23, 30 JUNE, 6 & 7 JULY)
Think you’re the best at DOTA2? Pitch your skills here – the winning team will bag the title of being the first E2MAX L33T Champions as well as the grand prize of SGD10,000. Click here for more info!


11 March to 30 June

Like Tetris, more points are earned as more rows are cleared, and the more a shopper spends the more the shopper is rewarded 🙂
Receive a stamp for every $8* spent. Collect all 12 stamps and receive a free movie pass. Psst… students get twice the rewards with each completed card!
*Terms and Conditions apply.

Spending never goes unrewarded at Cathay Cineleisure OrchardFollow @cineleisure on Twitter and Instagram for more exciting updates and giveaways!

5 Ways of Killing Your Pitch to a Blogger

I am in no way a hardcore / commercial blogger, and I started this blog without the goal of boosting viewerships or for monetary gain. That aside, this humble blog has made its way to the hands of some PR / marketing people, and a handful have sent me terrible pitches. I write this with a smattering of PR / digital marketing experience. I won’t say I’m a pro. In fact I think a lot of this is common sense, it’s a list for the handful who don’t seem to have it.

I’m also limiting this scope to bloggers in Singapore because I assume there are only a handful of bloggers with high reach and visibility that get pitches all the time, and who won’t accept pitches that aren’t done right. I’m not sure if the same runs with bloggers elsewhere, but I believe these are things you shoudn’t be doing lah, whoever you’re pitching to.

Here’s a list of 5 things NOT to do while pitching to a Singaporean blogger:
1. “Dear Blogger”
This is cold, impersonal, and tells the person receiving it that you couldn’t care less about your correspondence. It doesn’t take rocket science to figure out a blogger’s name. Check the landing page, about page, or the contact me page. Check the Twitter page. The Facebook page. If all else fails, use his/her pseudonym. Anything beats this. How would you like to receive a reply that reads “Dear Marketer Sending Me This Email”?

2. “Here’s what we want you to do”
These emails usually read –

Dear (whatever’sinfrontofthe@ofyouremail),
(Le brand) is embarking on (this campaign, and here I tell you about the goals of the campaign, and how it’s going to work.)
What we would like to achieve from your blog post (& I QUOTE THIS PHRASE FROM AN ACTUAL EMAIL)
(A list of objectives they should be hitting as marketers)
• (i.e., drive awareness and conversions)
Hope to hear from you soon.
The Marketer Sending You This Email.
[insert press release here]

NooOOoOOoO! I wouldn’t even reply to such emails! Why should I be giving you free publicity? What’s in it for me? How is this good content for my blog? How would readers benefit from your campaign? How are you going to help me help you? Why should I care about your KPIs??? Are you asking me to do your job???

3. Sending Press Releases (& only that.)
Not even gonna.

4. Lengthy Things
Leave the boring details out of emails please! If they are essential, try to present them in the least boring way possible (usually pictorial representations help.) Also try not to make bloggers blog over an extended period of time, with mechanics that are troublesome to execute. It kills the spirit of your campaign, plus could potentially make for very bad, tiresome content.

5. Going Off-Tangent
Thankfully, truly specialized bloggers are far and few in between in Singapore – we have a bunch of lifestyle bloggers as well as beauty, food and tech bloggers who aren’t picky with the kind stuff they feature. That means, if the incentive is good enough ($$$), they’re willing to weasel your brand in. That also means it is very hard to pitch something completely unrelated. HOWEVER, there are still instances. Like pitching events that happen during working hours to bloggers who work; or unrelated things like baby stuff to a someone who clearly doesn’t have a kid and is not planning to.

‘Nuff said. Any more pet peeves?

The Beetle that speaks Singlish.

Did you hear about the Beetle that speaks Singlish?



I hear there are 2 in Singapore.


Ok this kind lah. But still! IT TALKS! And we’re not talking about SIRI-esque automated bot-talk. This bug actually sounds… like a Singaporean deejay. You know, got Singlish and… neutral accent. HA.

In conjunction with long awaited 21st Century Beetle launch, the folks at Volkswagen have placed 2 social bugs, one at Knightsbridge and another at Raffles City. You can actually crawl in, talk to them, and the Beetles will have a conversation with you, even take a photo and upload it onto its Facebook page. Cool huh? Experience speaking to the car from now till 22 July Sunday, every day from 12pm to 9pm

Psst…I hear Chua Enlai and Mr Miyagi will be at Raffles City as guest voices of the Beetle on Sunday 3-5pm. So you know, you can go there and say EH I KNOW WHO YOU ARE.

Are you a corporate zombie?

My dad was once invited to give a talk on work life balance at a local uni. I asked him what he spoke about. He told me, in essence, that he told all those undergraduates that work life balance did not exist in Singapore.

Which led me to be quite sad. Because there really is some truth in it. I think to remain competitive and employable, you have to constantly learn, gather experiences and do all you can to one up all the foreign talent that’s coming in / all the other people holding degrees. Continue reading

3 Innovative Campaigns that Integrate Facebook Connect

Have you checked out the latest breed of advertisements that incorporate your Facebook account details? I had quite a bit of fun exploring these ads. I would admit I didn’t read the T&Cs involved but I’m sure they won’t be using my information unscrupulously.

As much as 2 of them try to be creepy, I don’t think anything can freak me out as much as Hotel 626. Brownie points for innovation and a truly personalized experience though. Wouldn’t want to give away too much, go ahead and experience these on your own:

1. Take This Lollipop

Not too sure which company is behind this, but it’s an app launched to highlight the issues surrounding internet privacy. Created by Jason Zada (the same guy behind the Elf Yourself), you’ll get to see a creepy, mouse-rubbing guy stalking your profile and looking through your photos, before searching your location (mine was “Singapore, null” though. Kind of a mood-kill.) and THEN COMING TO FIND YOU. Alright, it’s not as scary as it sounds. I promise.

2. The Walking Dead

Created by Red Bee Media to promote FOX’s 2nd season of “The Walking Dead”, this app gives you a first person experience of how it’s like to be in your own Zombie show. Now that zombies are all in the rage, who wouldn’t enjoy this? There’s a webcam function too – switch it on for maximum effect! And yes, it isn’t as scary as it sounds too.

3. Museum of Me

This would be the most wholesome and least scary of the three. Intel displays your photos and other information in a stunning display and allows you to take a walk through an exhibition of your life. For a short couple of minutes, enjoy the feeling of being important enough to have an entire exhibition dedicated to you. Enjoy seeing some familiar faces pop up in some exhibits. And then hey, welcome back to reality.

Any other amazing Facebook Connect campaigns to share?