Help StarHub’s Sparky find his love – with Singapore’s first interactive TV commercial


Guess I have been MIA-ing for a good period of time. Just got done with Dancetitude 2011 and have been busy with… work.

Am working at DDB right now on a StarHub campaign. If you haven’t heard, StarHub’s launched Singapore’s first (could be the region’s first…) interactive commercial; and it brings back our favourite little mutt, Sparky.

We’ve been getting a lot of comments that Sparky looks bigger. But of course. It’s Sparky’s 9th year on the job – Sparky was born in 2002 when he fronted our first hubbing campaign and has only been getting the best treatment since. Could also explain why he couldn’t muster enough doggy strength in him to chase that bus. Here are a few videos of him while he was still young, fit and skinny:

What a difference.

Enough with sidetracking – Since I can’t win these prizes, here’s how you could win the likes of a MacBook Air (today’s prize btw), iPad2, BlackBerry Playbook, Xbox with Kinect, a giganormous Samsung 3D TV and more. Plus the grand prize of SGD $10K.

1. Download the app. You need a smartphone with a camera, that runs on iOS or Android.

2. Follow the clues closely over at StarHub’s Facebook Page 

3. Fire up the Fetch-A-Reward screen and align it to the commercial. (Make sure your speakers are on!)

And if you’re more of a visual person:

PS There are 3 easter eggs in it where you can get some freebz. Give you clues k. Bulldog. Drawing. Game.

So be nice and help Sparky out. Who knows, you might just win big. GO SPARKY. ITS YO BIRTHDAY.

Sparky Birthday Born StarHub

Check out who else is following the campaign:

Mr. Miyagi
Jayley Woo
Audrey Lim

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